Case studies

NWFTC - Folder

Seriously were approached to produce a custom folder to hold a rane various training prospectus details and a pen!. The brief was simple – make it stand out!

The complete pack had to be compact A5, hold a pen and hold a set of datasheets and Booklets.
It also had to be “different” from normal “generic” folders.
We designed and printed something ticked all of those boxes.

The folder was printed on the B2 Heidelberg Speedmaster, due to its extended length.

We choose to print the A5 booklets and data sheets digitally on the HP Indigo. Using the Indigo gave us the opportunity to print short runs and custom variable data.

The Indigo produces a near litho finish so brand colours were consistent with the folder which was printed litho.

The folder and  inserts were enhanced using a soft touch laminate and Scodix spot UV to add an extra dimension to the work.

The final pack delivered on brief and on budget. Feedback from the client and their partners was great,  “extremely pleased” and “wowed” with the finished pack, and it has achieved the goals required.

Benefits to the client

  • Hybrid Litho and Digital print
  • Cost reduction compared to printing full brochure
  • Unique and striking design
  • Data can be updated quickly with only relevant datasheet reprinted